Magic delivers wallet infrastructure for the web3 ecosystem, enabling a bridge between traditional web2 services and decentralized platforms through its authentication mechanisms and non-custodial embedded wallet offerings.
Magic Links enable password-free authentication: a user submits their email address and then activates access by clicking the emailed link to complete sign-in.
Overview
Magic provides a software development kit that lets engineers integrate streamlined authentication and onboarding into web3 applications without requiring seed phrases. By 2026, more than 200,000 developers have employed Magic to construct 18,000 apps and to generate in excess of 53 million non-custodial wallets.
Developers can onboard users to their chosen web3 environments and connect to over 30 blockchains with just a few lines of code, removing the need for passwords. Magic supports multiple passwordless authentication options — email one-time passcodes, social sign-ins such as Google, Twitter, and Farcaster, passkeys via WebAuthn, and single sign-on — and can be integrated with established auth platforms like Auth0, Firebase, and NextAuth. The company maintains compliance with SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, and GDPR.
Products
Magic’s technology stack is organized into two principal product groups: Server Wallets, which handle backend wallet administration, and Embedded Wallets, which power client-side user interactions.
Server Wallets
The Server Wallets offering supplies server-side wallet lifecycle management with security aimed at enterprise deployments. This white-label API solution embeds into an application’s backend to handle wallet operations.
Two main API styles are available: an Express API that streamlines operations using JWT-based authentication, and a Core API designed for maximum configurability and regulatory alignment, employing AWS Nitro trusted execution environment (TEE) protections and key sharding for enhanced key management.
Server Wallets operate as non-custodial solutions and offer compatibility with EVM chains, Solana, and Bitcoin.
- Web
- React Native
- Flutter
- iOS
- Android
- Unity
- Web
- React Native
- Flutter
- iOS
Newton Protocol
Created by Magic Labs, the Newton Protocol is a policy framework intended to regulate AI-driven processes and asset classes that demand stricter compliance, including stablecoins and Real World Assets (RWAs). Administered by the Magic Newton Foundation, the protocol evaluates on-chain transactions against established policies, executes complex logic using a mix of on-chain and off-chain inputs, and is engineered to be composable across multiple blockchain networks.
Magic Blockchains
Magic enables development and authentication across more than 30 blockchain networks. Supported networks include:
- Polygon
- Solana
- Algorand
- Avalanche
- Arbitrum
- Binance
- Bitcoin
- Celo
- Cosmos
- Cronos
Magic Labs
Magic Labs was established in 2018 by Sean Li, Jaemin Jin, and Arthur Jen. Previously operating under the name Fortmatic, the company has raised a total of $31M from investors around the world.
As of 2026, Magic Labs has been in operation for over seven years and is based in San Francisco, California. The firm focuses on providing enterprise-grade wallet infrastructure with an emphasis on security and holds certifications including SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, and GDPR.