Mitch Liu

Mitch Liu built his reputation as a serial entrepreneur in mobile gaming and advertising before moving into blockchain. Early in his career he cofounded companies that focused on app monetisation, rewarded advertising and mobile user acquisition, helping developers generate revenue from casual and mobile games. Those ventures exposed him to large consumer audiences, high‑volume video and ad delivery constraints, and the operational challenges of scaling media experiences to millions of users — experience that later informed his interest in decentralised infrastructure for video.

Across his early companies Liu was involved in product strategy, partnerships and business development, developing a blend of commercial and technical leadership. He has described his work as solving distribution and monetisation problems for content creators and publishers. That background in ad tech and gaming provided both the commercial perspective and the networked use cases that underpinned his later shift toward decentralised systems and token‑incentivised architectures for media delivery.

Liu is a co‑founder and chief executive of Theta Network, a project that applies blockchain principles to video streaming and content delivery. Theta’s design seeks to offload bandwidth and improve quality by creating a decentralised peer‑to‑peer delivery layer where viewers and edge nodes relay video and are rewarded with native tokens. The project combines a distributed network of caching and relay nodes with token economics intended to incentivise bandwidth sharing, content distribution and staking for governance, aiming to reduce costs and improve resilience compared with centralised CDNs.

In his role as CEO Liu has focused on building the business, developer ecosystem and consumer demonstrations that illustrate the network’s capabilities. That has included guiding product priorities for on‑ramps, developer tools and integrations that let publishers and consumer platforms trial decentralised delivery. He has also overseen community engagement and the commercial outreach that positions the network for adoption by media and entertainment partners, while maintaining a public profile as an advocate for practical blockchain use cases in media and streaming.

Liu’s stated vision emphasises a future where creators, publishers and end users benefit from decentralised distribution: lower delivery costs, better resilience, and new incentive models that reward participation rather than only central intermediaries. He has framed video and live streaming as compelling use cases for blockchain because they combine heavy bandwidth demands with strong network effects; token incentives and decentralised caching are presented as ways to align those incentives. The broader ambition includes connecting decentralised delivery to creator monetisation, NFTs and interactive media experiences in Web3.

Today Liu’s work centres on ecosystem growth, usability and enterprise engagement for decentralised streaming infrastructure. That involves balancing technical development with practical adoption — building tools and partnerships that demonstrate measurable improvements over traditional approaches. As a founder who moved from mobile advertising and gaming into blockchain, he is often cast as a bridge figure who translates consumer media problems into decentralised solutions, and who continues to engage with industry audiences about the operational and economic trade‑offs of moving media distribution toward peer‑to‑peer models.